Episode 223: The Wonderful World of Globus

In  1928, a young man named Antonio purchased a rowboat to transport visitors across Lake Lugano, Switzerland. Who would have thought that this single rowboat would launch one of the world’s leading travel companies? In the 50s the Globus family of brands continued to enlighten travelers by showing them the very best of the destinations we know so well. The Globus portfolio had expanded from Switzerland and Italy to the French Riviera, Scandinavia, Holland, Belgium and England. Innovation was a key ingredient in this success.

Early in the decade, Globus developed the first “circular tours,” designed as a more complete travel experience and enhancing the convenience of motorcoach touring. Antonio and his business partner, Werner, also pioneered the concept of Grand European Touring by offering first-class European tours, which became the cornerstone of the company’s entry into the U.S. market in the late 50’s. Now with his son Sergio by his side, Antonio and the company continued its rapid growth. In the 60’s, the company launched its Cosmos arm, which featured affordable, value-priced European touring for the cost-conscious traveler. These coach tours were so successful that Cosmos soon introduced another form of travel: air holiday packages to the sunny destinations of southern Europe. Then in the 80’s, Globus truly became worldwide, selling in Australia, New Zealand and Canada. Destinations expanded, too, adding Africa, the South Pacific and Asia to its array of vacations in Europe, North and South America.

In 2003, both Avalon Waterways and Monograms were introduced, adding river cruising and independent travel to the Globus Family of Brands. Combined, Globus, Cosmos, Monograms and Avalon Waterways carry over 500,000 passengers a year, making the organization the leading operator of guided vacations worldwide. We are so excited to have our friend Eric Kelly Business Development Manager with Globus  with us tonight to share with us more about  the many options for travel Globus offers and to highlight some of their newest offerings. Welcome Eric!

Would you like to take a tour? Let us know!

Elizabeth – Sandy – Laura – Donna – Lindsay

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